Look Good. Feel Good. Earn Good.

Style. Community. Opportunity.

Choose Chara, Choose the Best, Earn Everyday.

01 Look Good.
02 Feel Good.
03 Earn Good.

Premium fashion. Real opportunity. Stronger together.

www.chara.co.ke
Chara apparel models wearing branded T-shirts
01

Brand Identity & Taglines

Brand Name
Chara
Core Tagline
Choose Chara, Choose the Best, Earn Everyday.
Brand Pillars
LOOK GOOD. FEEL GOOD. EARN GOOD.
Brand Promise
Premium fashion. Real opportunity. Stronger together.
Official Website
www.chara.co.ke
02

About Chara & Brand Evolution

Chara is a dynamic fashion and apparel brand specializing in the custom design and high-quality manufacturing of contemporary outfits, T-shirts, and hoodies.

2019 Founded as Amb Fashion Company.
2022 Underwent a strategic evolution into True Style Africa.
June 2026 Rebranded to Chara.

This transition reflects our growing vision: delivering premium, stylish everyday wear while keeping community empowerment through MLM Network Marketing Strategies at the heart of our marketing program.

03

Vision, Mission, and Core Values

Our Vision

To be Africa's leading fashion brand that empowers communities through style and opportunity.

Our Mission

To deliver premium, stylish apparel while creating a platform where individuals can grow financially and make a positive impact in their communities.

Quality

We never compromise on quality.

Community

We grow together and support each other.

Integrity

Honesty and transparency guide us.

Empowerment

We empower lives through opportunity.

Chara hoodie fashion portrait
Chara hoodie and apparel portrait
04

Marketing & The Agent Network

At Chara, we believe in growing together. We utilize a powerful multi-level marketing (MLM) model that turns our passionate customers into thriving business partners.

Through our rewarding referral program, Chara agents earn direct rewards whenever they introduce new clients to our premium apparel lines. We don't just build a brand; we build a community where style meets financial opportunity.

05

The Chara Agent Program

Joining the Chara family is a unique entrepreneurial opportunity designed to empower you.

We combine premium fashion with financial growth and community support through a highly rewarding, four-tier structure.

  • Premium Fashion: Top quality outfits, T-shirts, and hoodies.
  • Financial Growth: Earn attractive commissions up to 4 levels.
  • Community Support: Be part of a strong and supportive network.
  • You Grow, We Grow: Your success is our success.
06

Getting Started & Registration Benefits

To activate your official Chara Agent Account, you pay a subscription fee of KSh 2,000.

Upon joining, you immediately unlock three major benefits:

01

Your Own Chara T-Shirt

High-quality, custom-designed apparel to wear, promote, and showcase the brand.

02

Instant Reseller Rights

Full access to the Chara multi-level earning platform.

03

Chara Welfare Program Membership

You are automatically enrolled into our community welfare program, ensuring you have a strong support system and safety net alongside your business growth.

07

The Earning Structure

Our compensation plan rewards you for building and mentoring a network.

You earn commissions all the way down to four levels. The more you share, the more you earn.

Commission Table
Level Connection to You Your Cash Reward
Level 1 Direct Referral: Someone who signs up directly through you. KSh 700
Level 2 Indirect Referral: Someone signed up by your Level 1 agent. KSh 150
Level 3 Network Referral: Someone signed up by your Level 2 agent. KSh 100
Level 4 Deep Network Referral: Someone signed up by your Level 3 agent. KSh 50