Brand Identity & Taglines
- Brand Name
- Chara
- Core Tagline
- Choose Chara, Choose the Best, Earn Everyday.
- Brand Pillars
- LOOK GOOD. FEEL GOOD. EARN GOOD.
- Brand Promise
- Premium fashion. Real opportunity. Stronger together.
- Official Website
- www.chara.co.ke
Look Good. Feel Good. Earn Good.
Choose Chara, Choose the Best, Earn Everyday.
Premium fashion. Real opportunity. Stronger together.
www.chara.co.ke
Chara is a dynamic fashion and apparel brand specializing in the custom design and high-quality manufacturing of contemporary outfits, T-shirts, and hoodies.
This transition reflects our growing vision: delivering premium, stylish everyday wear while keeping community empowerment through MLM Network Marketing Strategies at the heart of our marketing program.
To be Africa's leading fashion brand that empowers communities through style and opportunity.
To deliver premium, stylish apparel while creating a platform where individuals can grow financially and make a positive impact in their communities.
We never compromise on quality.
We grow together and support each other.
Honesty and transparency guide us.
We empower lives through opportunity.
At Chara, we believe in growing together. We utilize a powerful multi-level marketing (MLM) model that turns our passionate customers into thriving business partners.
Through our rewarding referral program, Chara agents earn direct rewards whenever they introduce new clients to our premium apparel lines. We don't just build a brand; we build a community where style meets financial opportunity.
Joining the Chara family is a unique entrepreneurial opportunity designed to empower you.
We combine premium fashion with financial growth and community support through a highly rewarding, four-tier structure.
To activate your official Chara Agent Account, you pay a subscription fee of KSh 2,000.
Upon joining, you immediately unlock three major benefits:
High-quality, custom-designed apparel to wear, promote, and showcase the brand.
Full access to the Chara multi-level earning platform.
You are automatically enrolled into our community welfare program, ensuring you have a strong support system and safety net alongside your business growth.
Our compensation plan rewards you for building and mentoring a network.
You earn commissions all the way down to four levels. The more you share, the more you earn.
| Level | Connection to You | Your Cash Reward |
|---|---|---|
| Level 1 | Direct Referral: Someone who signs up directly through you. | KSh 700 |
| Level 2 | Indirect Referral: Someone signed up by your Level 1 agent. | KSh 150 |
| Level 3 | Network Referral: Someone signed up by your Level 2 agent. | KSh 100 |
| Level 4 | Deep Network Referral: Someone signed up by your Level 3 agent. | KSh 50 |